Social media is a great avenue for brands looking to gain awareness and build a customer base.
It offers an opportunity for personal selling, which can be useful in developing brand loyalty.
In order to be successful on social media, you need to consider your followers as more than just means to your advertising ends.
It is important to consider your social media activity carefully and develop a framework to guide you for maximum benefit.
Social media best strategies for brands
By taking up a more personalized approach, you will be better able to present your brand to them.
Engaging with your followers and taking up other social media best practices listed below could help you secure their trust and boost your ability to meet your business goals.
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1. Regular interaction
As many as 3 out of 4 people use the social media platform Twitter to seek customer service from brands or research brand responses on common customer support problems.
By failing to interact with your followers online, you may affect the confidence of these potential and actual buyers, which may impact your ability to build brand loyalty.
User engagement on social media will help you improve your ability to build bonds with your followers if the right approach is taken.
You need to maintain a professional image, as well as ensure your followers’ needs are addressed in a timely manner.
Followers will be more likely to interact with brands that show compassion and interest in their customers’ needs.
By increasing interaction, you could stand to improve your overall social media performance.
2. Paid advertising
You may struggle to build brand awareness and attract followers to your pages without a little help.
Social media paid advertising tools are designed to offer this necessary boost, with brands leveraging their use for growth on the platform.
If you are having trouble generating organic interest in your brand, you could consider range of paid advertising features that improve different aspects of performance.
Each social media platform offers a unique paid advertisement service. For instance, for increased performance of your posts on Twitter, you could consider promoting your posts, whereas Facebook offers market-defining targeting options for eCommerce brands.
An auto comments Instagram investment could help boost your popularity on the platform.
3. Setting up on the right platforms
Do you know what platforms are suitable for your brand? Do you have sufficient capacity to handle activity across all of them?
While it is important to set up your brand page across multiple platforms, you need to manage your activity across many social media platforms that you do.
This will ensure sufficient levels of activity to maintain user confidence in your brand.
Setting up in too many social platforms can be overwhelming, thanks to the high rates of user interaction.
Whether as a tool for customer service or regular interaction, users will engage with your brand and expect a response.
If you are short on staff, you will have trouble keeping users satisfied which will affect their confidence in you.
4. Watching your reputation
Your reputation is fragile and crucial to a successful operation. Many brands have been killed off as a result of a damaged reputation.
On social media; perception can quickly be influenced against your brand in the event of a mistake.
This will damage your reputation and could have far-reaching consequences.
So how do you watch your reputation? You can start by setting certain content expectations for your social media team.
You may also consider offering a training guide and vetting any posts before they are made to ensure they offer little risk of harm to your brand.
You may also need to regularly monitor the nature of interaction to determine areas that could be improved for better overall protection.
5. Link to your website
Your social media page could help generate traffic to your website. On any single day, more people are visiting the internet to use social media than any other type of service.
Your strategic efforts could prove more successful if you invest in a popular platform instead of advertising your website.
You can link your website to certain types of content for increased visibility and possible boosts to your performance.
By linking other brands’ content, especially those that may be considered as having some authority, you may even be able to boost user trust and build brand partnerships.
Even if they are outside your niche market, interacting with other brands may improve your visibility to potential clients.
What is the best platform for brand activity?
So, which is the best platform for you? Well, that depends on your specific business goals.
Are you looking to drive up sales and conversions? Do you want to increase traffic to your website?
Do you want to provide customer service? Here is a breakdown on some of the most popular platforms you could consider.
Featuring over 2 billion active monthly users, Facebook is the largest social media platform online.
It offers a variety of targeting options that could be used for different metrics, which makes it an ideal option for upcoming brands. You can share all types of content on this platform.
Commonly referred to as the first page of the internet, this forum-based social media offers an opportunity for an informative Q-n-A approach.
Brands may find it harder to advertise on the platform, with users interested in highly innovative content. The variety on offer makes the platform very competitive.
Twitter is one of the most popular social media platforms around, with brandsusing it mainly for customer service.
It supports multiple types of content, although it is better suited for real time engagement.
The professional social media platform offers a bit of a niche audience as compared to Facebook, but it can still be just as effective for increased website visibility.
It is the best platform for brand partnerships because it offers an opportunity to share and link other brands’ content.
This popular photo and video sharing social platform is popular with younger audiences.
It features high-quality images and videos, which makes it the ideal avenue for product advertisement. However, it can be challenging to gain follower interest on the platform.