When you think of Facebook Messenger, you are most likely thinking about personal communications. But have you ever considered Facebook Messenger for business?
If you are not yet making use of this communication tool in your business, you are missing out on communicating with an audience of more than 1.3 billion active users each month!
With statistics greatly in favor of people being able to chat directly with businesses, this tool is a difficult one to ignore. That is, with over 20 billion messages exchanged monthly between people and businesses, people seem to want to communicate with businesses in this way.
Facebook Messenger and the Consumer
We all know that mobile use is at an all-time high with users carrying out a wide array of activities on their devices from the traditional calling and text messaging to the newer age social media apps, email and photography.
Facebook and Facebook Messenger are the two most popular iOS apps of all time, showing just how big the messenger is on mobile. 96% of Facebook users access the platform via the mobile app, checking it on averages 14 times per day.
With destination ads, sponsored messages and home section ads, it provides you a great flexibility to reach the consumer in different styles. A normal ad would direct consumers to a landing page but here, you have the option to drop in a message with a CTA directly in their inbox.
Now that businesses have the opportunity to respond to people who have commented on public content, a whole new world of digital marketing has opened up. Businesses are able to nurture more personal relationships with their audience, given the intimate relationship the audience has with the instant messenger.
The Benefits of Facebook Messenger for Business
Facebook messenger is not only good for customer support and relationship building, but it is also a great way to deliver content and generate new leads. Customer care and support has been the main activity conducted on messenger up to this point. However, now it has become a place to execute an effective conversion funnel to generate leads and make more sales.
Facebook Messenger is a great tool for communicating with clients, especially for small businesses including courier and delivery services, local shops, e-commerce stores and and assignment writing service for UK students and freelancer writers that specialize in essays and dissertations.
This is especially convenient and fast method of communication, and cost-effective for these types of businesses and entrepreneurs to communicate and find new clients or workers.
How to use Facebook Messenger for business: The technical side
Before you can start reaping the benefits of Facebook Messenger for your business, you will first need to set up the messaging feature. Granted that you already have your business page set up, you can follow the steps below to set up your messenger.
Step 1: Set a Username
You need to ensure that your page has a username. This will be the username for both your Facebook Business Page and your Messenger account.
Step 2: Enable Messaging
You will need to enable the messaging feature for your page by going to Settings > General > Messages > Edit. Here you can turn on the ‘Message’ button allowing people to contact your page.
Step 3: Create an Instant Greeting and Replies
This is a handy feature to activate as you can let people know important information instantly, like how long it will take for them to receive a personalized reply or answers to frequently asked questions that they are most likely looking for.
Why you need to use Facebook Messenger for your Business
When 53% of people feel more positive about a business because they can chat with the business on messenger, you know that it is a must-have in your digital marketing strategy.
What’s more, 59% of people feel that businesses care about them and 53% are more likely to trust the business when they are able to chat using the messenger tool. That being said, using a messaging app allows you as a business to engage with your audience in a more personal way, building trust as well as a two-way relationship.
Compared to engaging on the business page itself, chatting on Facebook Messenger is a more personal and intimate approach of engaging with your customers. Facebook has simply made communicating with customers so much easier while also keeping them on the Facebook platform for a longer period.
You no longer need to take the conversation over to email with a convenient messaging app right there. This is what makes Facebook instant messenger so powerful.
Facebook Messenger is a must-have tool for any business operating in our mobile and technology-driven world. Now that it has gone beyond personal communications, businesses can benefit greatly from engaging directly with their audience on the messaging platform.
Besides simply building relationships and offering customer support, Facebook Messenger is now a place to sell, generate leads and convert customers making it an indispensable tool for any business’ digital marketing efforts.
It can be tough to keep up with the ever-changing world of social media but keeping up truly has its benefits when you can find a comfortable place right inside your desired customer’s inbox.
Nicholas Walker is a social media expert helping digital agencies and startups scale new heights with his deep knowledge and expertise in this area. He likes to coach people on SMM skills through online courses and blogs. When not at work, he is busy learning new languages (he already knows 12), testing new apps and reviewing them and enjoying e-sports.