Now when you are reading this article you might be seeing an advertisement for some online courses or some shopping apps or some blogs or services.
This is something called digital marketing.
The business scenario is completely changed these days with everything going digital. Apart from being citizens, we have become netizens.
It is obvious that if you wish to make your product or service flourishing then you indeed need to do its digital marketing.
Social media allows companies to interact with people in a public venue, providing a channel to promote products, services, and transparent messages.
Stats show how people are indulged in social media and companies are now aware of how it affects a product or service when it is advertised digitally.
To achieve digital success, businesses across industries need to be aware of the pace of change and invest in learning digital marketing aspects.
This article introduces you to digital marketing, why a career in digital marketing is beneficial, and popular digital marketing certifications to help you excel in the field.
What is Digital Marketing?
Digital marketing is any form of marketing that is done online.
Marketing literally means connecting to the audience at the right place and time.
Today, it has become easy to connect with them because most of the people spend their leisure time on the internet.
Digital marketing is defined as the process of marketing using electronic media.
Businesses leverage digital channels such as search engines, social media, emails, and other websites to connect to prospective and current customers.
Why a Career in Digital Marketing is Beneficial?
We are aware of the fact that people use the internet for everything they wish to do; like paying bills, buying gifts, ordering food, planning a vacation, etc.
So the companies are also aware that how digital marketing can be a boon to make their product a hit in the market.
The ever-growing popularity of the internet has created enormous opportunities for companies to expand their business influence into the world of cyberspace.
There is a need for professionals who are skilled in the business and art of digital marketing.
These professionals are skilled in harnessing the power of the internet and create effective advertising campaigns through emails, community blogs, web pages, social media postings and more, all aimed at connecting to the customers who spend their time on the internet.
Digital marketing includes positions like Online Content Developer, Brand Management, Search Expert, Web Designer, Email Marketer, Professional Blogger, Business Analytics Specialist, Search Engine Optimization Specialist, Mobile Marketing Specialist just to list a few.
Popular Certification Providers in Digital Marketing
Since the scope of digital marketing is increasing by leaps and bounds, there are lots of benefits of taking courses in digital marketing like higher salaries, secured job profiles, and broad goals.
Some of the best digital marketing certification programs are listed below:
Google AdWords Certification
Adwords is an online advertising service developed by Google to help companies reach their customers instantly.
Google AdWords is very powerful in digital space. To become AdWords certified, you need to qualify two of the AdWords certification exams.
These exams include AdWords Fundamental exam and one of the following:
Display Advertising, Search Advertising, Video Advertising or Shopping Advertising, Mobile Advertising.
If you do not pass the exam on the first try, you can take the exam again seven days later.
Google Analytics Certification
Marketers use Google Analytics to measure the growth of website traffic. Google Analytics Certification makes you an expert in utilizing Google Analytics tools and can be a great help to your organization.
To become Google Analytics certified, you have to qualify for its exam.
OMCP(Online Marketing Certified Professional)
OMCP is a professional certification standard that recognizes training from a growing list of online marketing industry’s best known educational institutions, participation in the industry’s top events and real-world experience in digital marketing.
It is a leading certification standard for online marketing that is best suited to marketing teams, professionals, and educators worldwide.
OMCP training is conducted at two levels – OMCA and OMCP.
OMCA is done at the entry-level. Designed for professionals who have no or very little experience in digital marketing, this certification tests the basic knowledge of online marketing concepts of a candidate.
It is an exam of 75 minutes with 72 multiple choice questions that costs you $225. You need to score a minimum of 75% marks to crack the exam.
On the other hand, OMCP certification is designed for experienced professionals.
This certification tests the thorough knowledge of online marketing concepts.
The recruiters look for the OMCP certification in the individual’s portfolio to ensure that they are skilled enough in online or digital marketing.
OMCP doesn’t conduct any training by itself but it is supported by leading universities and marketing associations.
It is an exam of 2 hours 15 minutes with a multiple-choice exam format. It takes you to pay $225 as exam fees.
Videos leave a great impact on the viewer’s mind. So digital marketing by showing effective videos related to the content can make a difference.
You can get your certification regarding the same through Youtube certification.
This is a self-paced, free course, that comprises of 50 questions and you need to score a minimum of 75% to crack the exam.
One best thing is it’s a free course and the learning content is available on Youtube itself in 29 modules. It is valid until 18 months from the exam date.
Talented and skilled marketing professionals have become the first choice of companies.
A certification in your portfolio can be a great mark to get you a high salary, reputed job.
Pursuing courses in digital marketing and achieving its certification may prove to be helpful.
Reliable online training providers can pave a way for you to get the certification by providing rigorous training.
While there may be individual courses for different aspects of digital marketing, you can opt for an all-in-one digital marketing course that covers all of them and assist you in becoming an efficient digital marketing specialist.