A successful blogger outreach campaign means the blogger has put in a lot of work and effort to get the results they need.
On the other hand, regardless of the many things you have to do, your outreach can turn out unsuccessful.
It could end up in a series of rejection, which would mean that you have to find other ways to reach influencers and bloggers.
Alternatively, it could mean that it is time you up your blogger outreach game.
How do you do that, though?
Well, our article today will show you some of the things you can do to ensure that you have a successful campaign.
What you should have at the back of the mind
Primarily, you have to think about blogger outreach as an investment. You are investing your time and money.
The other thing about this marketing strategy is that you need an objective. What is your purpose in looking for an influencer? What pages, products, or services do you want to promote or rank high?
It would be best if you also thought about creating relationships. Building a long-term relationship is beneficial to your business and the other blogger, too.This, right here, is one thing that most bloggers miss.
If the process is too long:
Some people do not have the time to look for bloggers since the search can be quite tasking at times.
Therefore, if this is the case, then you can hire an agency to do this for you.
Such agencies will help you reach out to bloggers since they have relationships with them—additionally, some of them like Eyes On Solution provide Website content writing services.
Understanding SEO rules
SEO keeps evolving. In past years, people just looked for opportunities to put backlinks to other blogs.
With time, Google changed their algorithm, and that could not be the case now. Things are different.
You have to understand that for you to rank high, you will require quality backlinks.
If the blogger cannot offer that, you need to look for alternatives.
Understanding this will ensure that you attract traffic to your site even without doing so much.
Research for the appropriate influencers
Influencers are everywhere. Some of them are on social networks, while others are bloggers.
Now, you cannot just contact any that you find on the internet. All of them do different things; thus, they attract a diverse audience.
Therefore, it is up to you to do due diligence to research. Your search should gear towards getting bloggers that can communicate value to your brand.
Eyes on Solution, which offers Website content writing services, advises that you should create a spreadsheet and note down keywords and topics that you think will help you to rank.
A good rule of thumb: Narrow your search to increase your chances of acquiring quality backlinks to your site or product.
How to approach the influencers?
Remember, your goal is to create long-term relationships. Approaching the blogger without a plan is cumbersome. You reduce your chances of getting a reply from them if you do that.
Now, the best way to approach them is to start following them on social media. Get to understand what they do, and be an avid follower.
By being an avid follower, I mean, start commenting on their blog posts, buy their product if you have to, and even send them emails to appreciate what they do or sell.
You will have a guarantee that they will notice you if you do this. Within no time, they will
want to connect with you.
Pitching to them
Now if you have to send them an email, there are rules that you need to be keen on:
- If you want a guest posting opportunity, then explain to them why you think that blog post is unique to the many others available on the internet
- Make the email informal. Addressing them by their first name increases their chances of replying to you – Meaning, you need to spell their names correctly
- Give room for negotiation. It is not about you, only. These people have needs, too, and this is where they will ask you how they will benefit from the whole deal.
From the article, one thing is evident. Blogger outreach is about marketing, yes, but it is about creating sustainable relationships with other people that have the same interests as you.
As you also look forward to approaching the blogger, make sure that your product is unique as well. You will increase your chances of working with other bloggers as well.